Hello,

I’m Atiq
a marketer who turns go-to-market plans into pipeline.

Marketing & demand generation professional. 5+ years across SaaS, ERP and FMCG. Toronto, Canada.

Let’s talk LinkedIn

about.

About me

  • Marketing & business management professional
  • 5+ years in SaaS GTM, multi-channel campaigns and product promotion
  • Master of Management, Trent University
  • BBA in Marketing, Independent University, Bangladesh
  • Based in Toronto, Ontario

What drives me

  • Sharpening product messaging until the sales cycle gets shorter
  • Building programs people actually show up for
  • Letting the data decide what runs next quarter

What I’m looking for

Marketing, demand generation or product marketing roles in Toronto and the GTA, with B2B SaaS and technology teams.

Focus industries

  • B2B SaaS
  • ERP & enterprise software
  • Professional services
  • FMCG & retail
  • Fractional CMO communities

How I work

  • Cross-functional by default: product, sales and ops in the same room
  • Full-cycle: strategy, content, launch, then the report
  • Clear communicator with executive audiences (CEO, CFO, CTO)
Atiq Mustahid AM

My core marketing expertise includes:

  • Digital Marketing
  • Demand Generation
  • Growth Marketing
  • B2B Marketing
  • Go-to-Market Strategy
  • Product Marketing
  • Content Marketing
  • Lead Generation
  • Marketing Communications
  • Campaign Management
  • Email Marketing
  • Social Media Marketing
  • SEO
  • SEM
  • Marketing Analytics
  • Audience Segmentation
  • Brand Management
  • Marketing Automation
  • Cross-Functional Collaboration

experience.

  1. Sept 2025 – Present Toronto, ON

    Senior Marketing Specialist East West International

    • Developed targeted B2B marketing strategies to strengthen the company's positioning across Bangladesh's infrastructure, energy, and real estate sectors, supporting international partnerships and business expansion opportunities.
    • Conducted market research and competitive analysis on Bangladesh's infrastructure development, power-grid modernization, and real estate markets to identify emerging investment opportunities and support strategic business decisions.
    • Supported international business development efforts by coordinating stakeholder outreach, preparing investment-focused communications, and facilitating engagement between Canadian and Bangladeshi business networks.
    • Collaborated with cross-functional teams and senior stakeholders to develop compelling project proposals, corporate presentations, and marketing materials showcasing large-scale infrastructure initiatives to prospective investors and international partners.
  2. Sept 2025 – Dec 2025 Toronto, ON

    Marketing Coordinator Prosh Marketing

    • Designed and launched structured engagement programs for 50+ fractional CMO and client community members, lifting active participation 40% in the first 3 months.
    • Built a multi-channel communications strategy across email, newsletters and social, improving fCMO and client engagement rates 35%.
    • Planned 8+ virtual and in-person networking events per quarter, driving a 25% increase in lead pipeline activity.
    • Tracked 10+ community KPIs monthly and used the insights to improve initiative effectiveness 20% quarter over quarter.
  3. Oct 2023 – Aug 2024 Dhaka, Bangladesh

    Marketing Lead Solution Partners Ltd · Oracle NetSuite Partner

    • Championed GTM launches for NetSuite ERP across 5+ industry verticals, with value propositions that cut average sales cycle length 20%.
    • Co-designed GTM plans with product, sales and operations across 3+ distribution channels, contributing to a 30% lift in qualified lead conversion.
    • Managed the full sales and enablement lifecycle for 20+ enterprise prospects, from qualification to close.
    • Kept 5+ concurrent client projects on schedule with 100% on-time go-live visibility.
  4. Jan 2023 – Sept 2023 Dhaka, Bangladesh

    Digital Marketing Specialist Solution Partners Ltd · Oracle NetSuite Partner

    • Led integrated marketing and GTM strategy across digital platforms, boosting brand visibility 90%.
    • Ran 15+ concurrent ad campaigns aligned to product positioning and audience segments, lifting website conversions 15%.
    • Owned social engagement strategy and content calendars, producing a 55% uplift in engagement.
    • Delivered product communications and promotional materials tailored to CTO, CFO, CEO and client audiences.
  5. Jan 2022 – Dec 2022 Dhaka, Bangladesh

    Go-to-Market Executive Unilever Bangladesh Limited

    • Executed GTM schemes across 4+ retail channels, using shopper insights and competitor intelligence to identify 3 high-opportunity segments and lift in-store visibility 12%.
    • Delivered competitive intelligence reports on 5+ rival brands that directly informed channel and product decisions.

brands.

Companies I’ve marketed for and alongside.

selected work.

behance.

Posters, event identities and occasion posts from my design archive. Pick one to open it on Behance.

View my Behance profile

tools.

marketing & analytics

  • HubSpot
  • Salesforce
  • Google Analytics
  • LinkedIn Ads
  • Facebook Ads
  • WordPress

CRM & ERP

  • Oracle NetSuite
  • Salesforce CRM

creative & AI

  • Adobe Photoshop
  • Illustrator
  • Premiere Pro
  • Canva
  • ChatGPT
  • Claude

productivity & research

  • Microsoft Office
  • Excel
  • PowerPoint
  • Slack
  • SPSS

certifications.

  • CourseraBrand Management: Aligning Business, Brand and Behaviour
  • CourseraDigital Media and Marketing Principles
  • CourseraDigital Media and Marketing Strategies
  • CourseraThe Strategy of Content Marketing
  • CourseraMarketing in a Digital World

education.

  • Trent University logo
    2024 – 2025

    Master of Management

    Trent University, School of Graduate Studies
    Ontario, Canada

  • Independent University, Bangladesh logo
    2017 – 2022

    BBA, Major in Marketing

    Independent University, Bangladesh (IUB)
    Dhaka, Bangladesh

Atiq Mustahid / Marketing & Growth

Turning big ideas into bigger impact.

Strategist, Storyteller, full-time growth enthusiast. Turning creative thinking into campaigns that click, connect, and convert.

See the work

let’s talk.

Hiring for marketing, demand generation or product marketing in Toronto? I’d like to hear about it.

atiqmustahid@gmail.com