Ideas.
Impact.
People.
As Marketing Director of Hult Prize at IUB 2023, I led the marketing team, social media campaigns, promotional creative and partnership coordination — connecting entrepreneurship, sustainable fashion and community through one event identity.
More than a single moment.
As Marketing Director for Hult Prize at Independent University, Bangladesh, I led the overall branding and marketing strategy for the 2023 event. I managed the marketing team, oversaw social media campaigns, directed the development of promotional materials, and coordinated partnerships. From early awareness campaigns and sustainable fashion initiatives to speaker announcements, event promotions, and the grand finale, I worked to ensure that every marketing touchpoint communicated a cohesive, recognizable identity. The visuals below document the creative execution and the events behind the campaign.
The beginningA platform for ideas
My role included directing the marketing team and promotional campaign that introduced the initiative to its audience. The opening visuals frame the themes of entrepreneurship, sustainability and creative thinking.
Fashion WeekCreativity takes the stage
Fashion Week offered a visually rich opportunity to bring the event brand to life through coordinated creative materials and social storytelling. The photographs document runway moments, displays and conversations that could be translated into engaging event storytelling.
Building momentumLearning, pitching and collaboration
Workshops and bootcamps provided spaces to exchange ideas and sharpen presentations. The semifinal moments capture the transition from exploration to putting ideas forward.
The grand finaleIdeas in the spotlight
The grand finale was a key moment for event visibility and brand storytelling. The images capture the presentations, speakers, participants and audience that gave the campaign its culminating chapter.
Celebrating impactFashion, recognition and community
The closing images show sustainable fashion, recognition and the community behind the initiative. They complete the story of an event whose branding and marketing I oversaw from beginning to end.
One identityAcross every touchpoint
As Marketing Director, I was responsible for overall branding and marketing. I directed the promotional materials and social campaigns and coordinated partnerships. This creative archive shows the identity across announcements, registrations, speaker introductions, deadlines, partner visibility and celebrations.
Big ideas become real when people come together.
As Marketing Director, I led the marketing team and oversaw branding, social media campaigns, promotional materials and partnership coordination. This case study shows how those responsibilities came together in a unified event identity across each milestone.
Role: Marketing Director · Scope: team leadership, branding, social media, promotional materials and partnership coordination.
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